Me and My thoughts

Amitav has walked this earth for 36 years. A maverick advertising and communication professional. Who loves traveling and cooking.

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Location: Mumbai, India

Wednesday, January 25, 2006

Sustainable Rural Development- Companies Adopting Villages

Came across this article by Omkar Goswami, suggesting corporates adopt 1 villages and turn that into utopian heavens - suggesting corporates create infrastructure in adopted villages. Now there are 66, 000 villages in India and pray how many corporates will take to adopt the entire India and turn them around! and what kind of time frame, will it be?

It is belived that, most govt programmes fail because of failure on part of govt machinary (read bureaucracy) in the design and implementation! It is belived that corporates being result oriented - will have a proper framework and plan with mechanism for checks and reviews to ensure it gets implemented what has been planned.

I know corporates have a social responsibilty, which manifests itself in the various peripheral area development programmes being implemented and which have seen various degrees of success. However to suggest that corporates take over the responsibility of govt. becuase they are efficient is taking things bit further.

The solution is not corporates taking over governance, but corporatization of govt and having same sense of accounatbilty and result oriented work culture in bureacracy. Its argued that it will hardly cost anything to the corporates. But why tax the corporates twice? If private enterprise has to take over the event basic govt duties, why do the citizens pay taxes?

Also will this kind of development which is based on doles, will it be sustainable? For developments to be sustainable they must be backed by employment opportunities and increase in people's income.

Let corporates do, what they are best i.e. wealth creation and profit making. If corporates make enough money, generate enough jobs and we all pay our taxes honestly, the development will definitely trickle down. To catlyse this process, best brains from industry may be drafted /deputed in various govt delivery mechanisms and let inefficient babus learn from them.